20
Feb
08

Gift a CD!

Staying true to the promise I made to all of you, here is the first unique thing with the Raghu Dixit Project CD that all of you will go out and get!

Every CD you buy will have 2 CDs in it. The main CD which has all the songs in the album and a CD that you can give as a recommendation to someone.

This is because we noticed certain things about how people recommend music. You really love the band (We are hoping you will love the band!) and then you meet someone who you think should definitely listen to the band and you can then do one of two things

1. Tell the person how great the band is and where they should go to check the band and its music and where they can buy etc…

2. Give them your copy of the CD and ask them to listen and give the CD back to you … but in most cases, the CD never comes back to you and it really isn’t the right way to do it!

So here we give you the third wonderful option!

You meet this person you want to recommend the band to, and you take the bonus CD from your CD case and you give it to that person and say .. “Here .. listen to this awesome band! and I’m sure you’ll like their music .. now go buy your own copy of the CD … because the CD itself is so well designed that you will love to have it!”

Now your friend will buy the CD (in all probability .. we always assume the optimistic scenario) and then s/he will have her/his own copy of the lovely music we make and 2 CDs that s/he can give away to people. And the story continues that way … Eventually the whole world will have our CDs … and if you take into consideration the 6 degrees of separation theory, it should not take too long 😉

So now .. lets hear your take on this .. and also, from this blog … I promise one seriously fun filled Raghu Dixit Project goodie bag for anyone who can tell us the most creative way you plan to use the bonus CD and actually do it! So let us hear it!

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7 Responses to “Gift a CD!”


  1. 1 Arp
    February 21, 2008 at 10:47 am

    smart!! but cant you call it something else?…recommendation cd sounds pretty dull. call it a sneak peek or something catchy. Some desi slang word for sample or tease…
    …if you play a simple word association game, the average Indian always associate the word recommendation with a grovelling govt office situation or a grovelling college office situation…grovelling nonetheless. Find a phrase/name that is like a whiff of fresh citrus in dead winter…makes your senses so acute that you ache for summer.
    that’s my 2 cents worth…

  2. February 21, 2008 at 11:01 am

    Hey Arp!

    I just called it a recommendation CD to differentiate between the Album and the other CD. The other CD is not called anything … its just there! But the idea is for people to use it as a recommendation … what say you?

    Any cool names? do suggest .. I will rephrase this post! 😀

  3. February 22, 2008 at 12:18 am

    The man said it himself! so I have made changes accordingly! .. now wait for the CD and the bonus CD and start distributing 🙂

  4. February 23, 2008 at 6:36 pm

    I am waiting for this Disk of Gr8 music. From where (which store) we can buy this CD in Delhi.

  5. 6 Bharath
    February 23, 2008 at 11:34 pm

    Hey Raghu,

    When will the CD be available at your hometown…MYSORE??!!! A whole bunch of our gang are eagerly waiting….!!!!


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